SAP Korea announced Monday that it has extended its official sponsorship agreement with professional golfer Jeon In-ji through Dec. 31, 2027.
The signing ceremony took place Saturday at Asiana Country Club during a VIP customer golf event attended by Jeon and key customers.
The sponsorship, which began in 2017, has grown into a long-term partnership built on mutual support. Both sides said they plan to continue deepening their collaboration through sports, sustaining a partnership in which the company and the athlete grow together.
"The partnership we have built with Jeon In-ji over the past decade has been a meaningful journey of growth grounded in mutual trust," SAP Korea President Shin Eun-young said. "With this extension, we look forward to continuing our unwavering support as she consistently pursues her goals, and we hope this partnership will serve as an opportunity to share with customers around the world the value of a company and an athlete growing together."
Jeon said SAP's steadfast support and belief in her over the past 10 years had allowed her to focus more fully on tour competition. "Having been together for so long, I will repay SAP and my fans with strong performances and a consistent presence on tour," she added.
Meanwhile, SAP maintains a range of partnerships across global sports. The company is an official partner of the Mercedes-AMG Petronas Formula One team and has a long-term partnership with German football club FC Bayern Munich, working together on the club's digital transformation through cloud migration.
yjc@heraldcorp.com
