5,895 pure EVs sold in Korea from January to August

BMW Korea tops imported premium brand rankings

MINI records 1,576 EV sales, nearly 1 in 3 vehicles electric

3,155 chargers installed nationwide through sustained investment

BMW Group has surpassed 2 million cumulative pure electric vehicle sales. [BMW Group Korea]
BMW Group has surpassed 2 million cumulative pure electric vehicle sales. [BMW Group Korea]

BMW Group announced Monday that its cumulative pure electric vehicle sales have surpassed 2 million units — about 13 years after the BMW i3 was first delivered to customers in late 2013.

The milestone was reached in August when a BMW i5 M60 xDrive, produced at the company's Dingolfing factory in Germany, was delivered to a customer in Spain. The achievement makes BMW Group No. 1 among all premium brands in cumulative pure EV sales. Including plug-in hybrid models, total electrified vehicle sales have reached about 3.5 million units to date.

In the first half of 2026, more than one in four BMW Group vehicles sold worldwide was an electrified model, with pure EVs accounting for 28 percent of sales in Europe. Pure EV sales in Europe in the second quarter of this year rose 38 percent year-on-year to 81,445 units, driven by expanded supply of the new BMW iX3.

Jochen Goller, BMW AG board member for customers, brands and sales, said the 2 million milestone "shows that BMW and MINI models are capturing the hearts of customers around the world." He added that positive momentum has consistently continued since the launch of the new BMW iX3, with the brand on track to soon reach a new record of 100,000 new orders, underscoring what he called the "enormous importance" of the Neue Klasse to BMW Group's ongoing electrification expansion.

BMW Group Korea has also posted strong results. BMW Korea sold 5,895 pure electric vehicles from January through August, topping the imported premium brand segment — a roughly 55 percent increase from the same period last year. MINI likewise sold 1,576 units over the same period, also up about 55 percent year-on-year. Pure EVs accounted for 29 percent of MINI's total sales.

On a combined electrified basis — counting both pure EVs and plug-in hybrids — BMW Korea sold 9,203 units, retaining its No. 1 position and rising about 19 percent from 7,736 units in the same period last year.

BMW Group Korea has also consistently invested in charging infrastructure to support customers' daily needs. Since announcing its mid-to-long-term infrastructure expansion project "Charging Next" in 2023, the company has completed installation of 3,155 chargers nationwide and plans to expand that total to 4,000 by year-end.

In June, the company installed four 400-kilowatt ultra-fast public chargers — the first of their kind in South Korea — at the BMW Charging Hub Lounge near Seoul Station and at the BMW Driving Center on Yeongjongdo in Incheon.

BMW Group Korea also employs 480 high-voltage technicians specializing in electrified vehicle maintenance, the highest number in the industry, and plans to grow that figure to 650 by 2028.

All 82 official service centers nationwide offer maintenance and consumables replacement for electrified models. Of those, 43 are equipped to handle advanced work including high-voltage battery servicing and accident repairs.

"We will continue to expand our product lineup, charging infrastructure and service capabilities together, and maintain our leadership in the domestic electrification market," a BMW Korea official said.

Meanwhile, BMW Korea hosted "Frieze Music 2026" at Dugaheon in Jongno-gu, Seoul, on Thursday as part of ongoing marketing efforts to broaden customer engagement. As an official partner of Frieze Seoul, BMW Korea has participated in the event every year since Frieze Music was first held in South Korea in 2023.


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