AI analyzes complex market and investment data

Platform recommends ETFs tailored to individual investment profiles

[Provided by Hana Securities]
[Provided by Hana Securities]

Hana Securities announced Monday the launch of "Hana Securities V," a new mobile trading system (MTS) that uses AI and data technology to strengthen its investment information service.

Hana Securities V is designed to let AI analyze complex market and investment data and deliver it to customers quickly and clearly. Rather than simply presenting large volumes of information, the platform curates market trends and key issues so investors can use it more conveniently.

The platform's flagship feature, "AI Briefing," uses AI to analyze and summarize the closing conditions of US markets and the factors behind the gains and losses of major stocks. Users can quickly grasp the day's key market movements and issues without having to search for information separately.

The app also introduces personalized AI services that take into account each user's investment profile and current holdings. "ETF MBTI," which draws on Hana Securities' patented AI technology, analyzes a customer's stock and ETF holdings to recommend ETFs suited to their individual investment style. A separate "Research Point" feature curates major market trends and research relevant to a user's holdings, allowing investors to check only the information they need efficiently.

Alongside this, the platform improves investment convenience through a "Dual UX" that lets users choose between a simple mode and a pro mode depending on their experience level and purpose, an integrated balance feature that displays both domestic and overseas stock accounts in a single view, and a chart function that can be customized for each individual user.

Hana Securities said it plans to continue expanding personalized investment services powered by AI and data through the new MTS launch, with the goal of providing each customer with a more convenient and differentiated investment experience.

Earlier, in May, Hana Securities launched "Hana Q," an AI chatbot consultation service built on generative AI. The service delivers more accurate and professional responses by searching the company's internal knowledge base in real time and generating answers based on the results.

"Hana Securities V is an investment platform we have prepared to provide each and every customer with an investment experience tailored to them through AI and data," said Kang Seong-muk, chief executive of Hana Securities. "We will build a digital investment environment that customers can trust through a stable and highly refined service."


jiyun@heraldcorp.com