T'way Air to relaunch as Trinity Airways on Sept. 10

Website, airport counters to switch to new brand

Existing reservations, tickets valid without changes

T'way Air will begin operating as Trinity Airways on Sept. 10, the carrier announced Monday, rolling out new uniforms and a refreshed brand identity across all customer touchpoints alongside the name change.

The airline received approval from the Ministry of Land, Infrastructure and Transport in May to change its operating license to Trinity Airways, and has since completed the necessary domestic and international procedures, setting Sept. 10 as the official brand transition and launch date.

All domestic and international flights currently operated by T'way Air will fly under the Trinity Airways brand from that date. The carrier will also introduce new uniforms featuring "Trinity Gray" as the main brand color and "Rose Gold" as an accent.

The airline's website, mobile app and airport check-in counters will all transition to the Trinity Airways brand. Check-in terminal and counter locations will remain the same, though passengers are advised to confirm their gate via airport display boards on the day of departure, as locations may change depending on airport operations.

Trinity Airways' new crew uniforms. [Provided by Trinity Airways]

Customers who purchased tickets for flights departing on or after Sept. 10 can use them without any additional steps. The airline code (TW), flight numbers, schedules, and all existing reservation and ticketing terms will remain unchanged. Booking confirmations issued before the name change may still show the previous name, T'way Air, but will be accepted for boarding without issue.

Trinity Airways said it plans to use the brand transition as a springboard to pursue its Selective Service Carrier, or SSC, business strategy, built around a new brand mission of being a "Relaxed and Reliable" airline.

The SSC model focuses on selectively strengthening services based on route characteristics and travel purpose, rather than offering uniform service to all customers. On short-haul routes, Trinity will maintain competitive fares. On long-haul routes, it plans to expand premium check-in counters, in-flight meals and in-flight entertainment, and will also pursue lounge services and a mileage program to sharpen its overall offering.

In addition, Trinity will continue introducing next-generation aircraft alongside the brand transition to strengthen its service and route competitiveness. The carrier plans to take delivery of additional A330-900NEO wide-body jets and Boeing 737-8s before the end of the year as it works to cement its position as a leading airline with differentiated services and a competitive route network.

"Starting Sept. 10, we will meet our customers under a new name and brand, and our top priority is ensuring a stable transition so that existing reservations and flights are unaffected," a Trinity Airways official said.

"Under the name Trinity Airways, we will provide customers with a more relaxed and reliable travel experience, and through differentiated services that combine aviation and hospitality, we aim to grow into a new global carrier," the official added.

eyre@heraldcorp.com