College student promoters wrap up two months of activity

Participants in the first cohort of L.Point Content Creators pose for a commemorative photo at the Lotte Members headquarters in Jung-gu, Seoul, on Friday. [Lotte Members]
Participants in the first cohort of L.Point Content Creators pose for a commemorative photo at the Lotte Members headquarters in Jung-gu, Seoul, on Friday. [Lotte Members]

Lotte Members announced Monday that the first cohort of its college student promoter program, L.Point Content Creators, has completed its official activities.

The company held a graduation ceremony Friday at its headquarters in Jung-gu, Seoul.

The inaugural cohort, selected for the first time this year, comprised 10 creators. From July through August, they produced short-form content showing how to use L.Point rewards at a range of affiliated partners.

The finished content was posted on social media, and standout pieces were featured on L.Point's official channels.

At the ceremony, all creators received certificates of participation. The top-ranked team and two runner-up teams were awarded L.Point prize money, and individual honors were presented for marketing insight, visual creativity and best idea.

"We will continue to engage actively with our 45 million L.Point members going forward," a Lotte Members official said.


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