Chinese influencer Dada introduces Cellinffect's Triple Mask Pack during a livestream on Sunday and Monday. [Daily Labs Cellinffect]
Chinese influencer Dada introduces Cellinffect's Triple Mask Pack during a livestream on Sunday and Monday. [Daily Labs Cellinffect]

Daily Labs' derma beauty brand Cellinffect said Thursday it has been posting steady results in the Chinese market, driven by collaborations with local influencers known as "wanghong."

Cellinffect generated approximately 9.5 million yuan ($1.41 million) — about 2 billion won — in sales during a two-day livestream held Sunday and Monday with top Chinese influencer Dada, also known as Tantop. The result pushed Cellinffect's cumulative sales from its partnership with Dada past 21 million yuan, or about 4.2 billion won.

The livestream drew more than 10,000 concurrent viewers. The company attributed the performance to consumer trust built around its flagship Triple Mask Pack, citing the product's differentiated quality and brand value among Chinese shoppers.

Cellinffect said it plans to build on its China results by deepening partnerships with leading local influencers. The brand aims to expand its presence in the global K-beauty market by steadily growing both its online and offline retail channels.

"Through our ongoing partnership with top Chinese influencer Dada, we have successfully imprinted Cellinffect's superior product quality on Chinese consumers and achieved a series of meaningful results in the global market," said Kim So-hyun, executive director of brand management at Daily Labs. "We will continue to accelerate our local marketing and retail channel expansion so that Cellinffect can establish itself as a K-beauty brand trusted by Chinese consumers."

Meanwhile, Dada, who serves as a brand ambassador for Daily Labs, attended the 2026 Miss Korea pageant on Saturday at the invitation of Global E&B, the event's organizer, and presented awards alongside Daily Labs Vice President Yoo Jae-yong.


spa@heraldcorp.com