Teaser video surpasses 1 million views in three days

Generative AI technology used to create surreal visuals

The gate of Everland's "Blood City" themed zone, unveiled last year. [Samsung C&T]
The gate of Everland's "Blood City" themed zone, unveiled last year. [Samsung C&T]

A teaser for Everland's horror-themed zone "Blood City" surpassed 1 million views in just three days after Samsung C&T's resort division posted it on social media, the company announced Thursday.

Everland has been rolling out teaser images and video clips for "Blood City Zero: Gates of Hell" in sequence across its social media channels.

The video incorporates generative AI technology to vividly convey the world of Blood City, delivering an immersive experience that rivals a real horror film.

Blood City has been a fixture of Everland's autumn lineup since its debut in 2017, each year weaving together distinctive storytelling, set design, attractions and performances into a single cohesive experience.

In 2022 and 2023, Everland partnered with Chae Kyung-sun, the art director of Netflix's hit series "Squid Game," to bring to life a dystopian train station and a cyberpunk-style city of the future. In 2024, the zone showcased the worlds of popular Netflix titles across a large outdoor space.

Last year, the zone reimagined the classic tale "The Wizard of Oz" through a horror lens, drawing crowds to what became a go-to destination for scare seekers. This year's Blood City will distill a decade of Everland's accumulated horror content expertise into a single showcase.

"Blood City has evolved into Everland's signature autumn experience by introducing new stories, set designs and collaborations every year," an Everland official said. "For its 10th anniversary, we will deliver the ultimate immersive horror experience through a whole new level of immersive content."

Everland's autumn festival — featuring Blood City, a walking safari that takes visitors through the safari zone on foot, and an autumn-themed garden — opens Sept. 12.


joze@heraldcorp.com