New 'Hoji Glazed Tea Latte' also joins the fall lineup

Black Glazed Latte (left) and Hoji Glazed Tea Latte [Starbucks Korea]
Black Glazed Latte (left) and Hoji Glazed Tea Latte [Starbucks Korea]

Starbucks Korea said it will introduce its fall beverage lineup Friday, including the returning "Black Glazed Latte" and the new "Hoji Glazed Tea Latte."

The Black Glazed Latte — affectionately known as "Beulgeulla" among fans — has been a perennial fall staple since its 2019 debut, with cumulative sales reaching 26 million cups through last year. This season, Starbucks is adding the "Hoji Glazed Tea Latte," or "Hogeulla," to the lineup as a companion drink. Made with domestically grown hojicha topped with glazed foam, the new beverage offers a nutty, creamy flavor.

Four additional new drinks will also be unveiled — "Yuja V Fizgio," "Yuja Matcha V Fizgio," "Pure Matcha" and "Pure Hojicha" — along with new food items including a fig jambon arugula sandwich and an Earl Grey caramel nuts cake.

Through Sept. 3, Starbucks will run a promotional event for Green and Gold Rewards members, offering up to three bonus stars per item when purchasing select new promotional beverages. The Black Glazed Latte will also be added to the "One More Coffee" benefit lineup, which provides a discount coupon 30 minutes after a purchase.

"Through 'Beulgeulla,' the symbol of autumn, and 'Hogeulla,' which reflects the latest tea trends, we will offer customers a rich variety of fall flavors," said Choi Hyun-jeong, Starbucks Korea's head of food and beverage development.


andy@heraldcorp.com