Expansion moves beyond lifestyle, shopping to AI

Subscribers can change benefits monthly

An LG Uplus employee introduces the revamped Yudok Pick subscription product. [LG Uplus]
An LG Uplus employee introduces the revamped Yudok Pick subscription product. [LG Uplus]

LG Uplus is expanding the benefits of Yudok Pick, the flagship subscription product on its Yudok platform, adding everyday services such as CGV and Baemin alongside eight specialized AI products.

The company announced the expanded Yudok Pick lineup Tuesday.

Yudok Pick bundles main services — including YouTube Premium, Disney+ and Google AI Pro — with lifestyle perks that customers can choose according to their preferences. Subscribers can change their selected benefits each month.

The revamp adds CGV buy-one-get-one movie ticket vouchers, Baemin delivery credits and Kakao Emoticon Plus passes to what had been a food, beverage and shopping-focused benefit menu. Eight of the specialized AI products available through Yudok have also been incorporated as additional Pick benefits.

In the broader subscription market, consumers are increasingly choosing services based on tangible value — such as cost savings and productivity gains for work or study — rather than simply locking in long-term access to multiple platforms. According to Opensurvey's "2026 Subscription Economy Trend" research note, generative AI was the fastest-growing subscription category over the past year.

Beyond Google AI Pro, Yudok offers 10 AI subscription products in total, including Liner, an academic and professional search AI; KineMaster, a video-editing AI; and Woosoo AI, a service that provides access to multiple generative AI tools at once. Eight of those 10 are now included in the expanded Yudok Pick benefits.

Pick subscribers can choose one of the eight specialized AI products as an add-on benefit alongside main services such as OTT platforms and Google AI Pro. Both lifestyle and AI benefits can be swapped out each month.

For example, subscribers to the "YouTube Premium Pick Lifestyle" plan can pair YouTube Premium with a choice of perks including two Mega Coffee drinks, discount coupons for Baskin-Robbins and Paris Baguette, gift cards for CJ Olive Young and Daiso, and passes for Snow or Kakao Emoticon Plus.

For an additional 4,000 won per month, subscribers can also receive one CGV buy-one-get-one movie ticket voucher. Customers can mix and match subscription services and benefits as needed.

"The core of this revamp is designing the product so customers can lower their subscription costs while choosing only the benefits they actually want," said Cho Yong-seong, executive vice president of partnership projects at LG Uplus. "Through Yudok Pick — which now combines everyday lifestyle benefits with a specialized AI lineup — we will offer a new subscription experience where customers can freely switch between AI products based on their needs."

LG Uplus plans to continue expanding Yudok's services and partnership benefits in line with changes in customers' lifestyles.


woo@heraldcorp.com