Digital content drops Aug. 28

Trax Crossover design, space woven into narrative

[Provided by Chevrolet]
[Provided by Chevrolet]

Chevrolet will release "AFTER FLIRTY," a digital content piece featuring artists Dayoung and Jay Park, on Aug. 28 in collaboration with its Trax Crossover.

According to Chevrolet, "AFTER FLIRTY" picks up where the two artists' collaborative single "FLIRTY" left off, telling the next chapter of their story through the Trax Crossover.

While "FLIRTY" captured the moment the two begin to feel drawn to each other, the new content follows them reuniting after a party and growing closer as they spend time together inside the vehicle.

In the video, the Trax Crossover serves as the space that brings the two together. It shows Dayoung and Jay Park playing "FLIRTY" through the car's audio system, moving in and out of the vehicle, and performing to the track.

The content also highlights the Trax Crossover's features, including its design, interior versatility and connectivity. Showcased elements include the sedan-like low, elongated crossover silhouette, wireless phone projection for music playback, a spacious second-row cabin with a flat floor, a power liftgate and cargo space.

The video features the Trax Crossover ACTIV trim, which this month gained a new black roof option. The black roof can be paired with the Mocha Beige exterior color and is priced at 150,000 won ($108). The entry-level LS Deluxe trim starts at 21.99 million won, based on the 5.0 percent individual consumption tax rate. A rear parking assist system has also been newly added.

Jay Park previously appeared in a Chevrolet Trailblazer advertising campaign. Through this content, Chevrolet aims to highlight the Trax Crossover's characteristics by blending the musical sensibilities of Dayoung and Jay Park with the vehicle's design.


eyre@heraldcorp.com