Musinsa corporate logo [Musinsa]
Musinsa corporate logo [Musinsa]

Musinsa announced Friday it is entering the Vietnam market through a partnership with ACFC (Au Chau Fashion and Cosmetics Co., Ltd.), a subsidiary of IPPG (Imex Pan Pacific Group), one of Vietnam's leading retail conglomerates.

Musinsa and ACFC signed an exclusive distribution agreement in July. IPPG operates more than 100 global brands across Vietnam and runs over 1,200 stores nationwide. Its affiliate ACFC manages a portfolio of 28 global fashion brands and operates more than 280 stores throughout the country.

Vietnam's consumer market, including fashion, has expanded steadily on the back of rapid economic growth and a growing middle class. Transaction volume from Vietnamese customers on Musinsa's global store grew at an average annual rate of about 40 percent over the past three years, from 2023 to 2025.

"By combining ACFC's expertise in successfully developing global fashion brands with Musinsa's K-fashion competitiveness, we will deliver a differentiated brand experience to Vietnamese customers and build a solid foundation for our business across Southeast Asia," said Choi Woon-sik, Musinsa's chief brand officer.


siuu@heraldcorp.com