Aekyung Industrial announced Wednesday that it participated in Cosmoprof Las Vegas 2026, held in the United States.
The company set up an experience zone within its dedicated booth, allowing visitors to try a range of products firsthand — from makeup to hair and body care. It also ran a separate interactive promotion zone and gave samples to visitors who tested key products.
"We could see firsthand just how strong the enthusiasm for K-beauty is on the ground," said Hong Young-gi, head of Aekyung Industrial's Makeup W.W. Sales Team. "The response from local buyers and consumers to color cosmetics was particularly strong, and that gave us real confidence."
andy@heraldcorp.com
