Yunjac's Base Prep three-product lineup [Shinsegae International]
Yunjac's Base Prep three-product lineup [Shinsegae International]

Shinsegae International announced Wednesday that its high-performance skincare brand Yunjac is making a full push into the North American market.

The brand is participating in Cosmoprof North America in Las Vegas through Wednesday. The trade show is the largest beauty industry fair in North America, drawing more than 1,000 brands from 113 countries and some 26,000 visitors.

Yunjac will follow the trade show with pop-up stores in major cities on the US West Coast for about three months. Later this month, the brand will also launch on Costco's US online store, expanding its North American e-commerce presence.

"We plan to expand our overseas business — which has been centered on China — into Japan, the United States, Southeast Asia and Europe, while strengthening country-specific marketing to raise brand awareness and market share," a Yunjac official said.


siuu@heraldcorp.com