![Kkaekkeuthan Nara's new lineup of four detergent products [Kkaekkeuthan Nara]](https://wimg.heraldcorp.com/news/cms/2026/07/09/news-p.v1.20260709.92b00f58b5864d36aa3a35b4c42573b3_P1.jpg)
3 laundry capsule detergents, 1 dishwasher tablet unveiled
Products target indoor-drying odors, sweat smells and everyday stains
Launch signals expansion beyond hygiene goods into broader lifestyle products
Kkaekkeuthan Nara is entering the detergent market, broadening its product lineup beyond hygiene goods — tissue paper, wet wipes, sanitary pads and diapers — into general household products.
The company announced Thursday it will launch four detergent products: three laundry capsule detergents and one dishwasher tablet.
The new products were developed around the concept of "detergent made by Kkaekkeuthan Nara — a brand you can trust." Each product's name and packaging prominently reflects the specific laundry problem it addresses — indoor drying odors, sweat smells or everyday stains — so consumers can identify the right product at a glance without memorizing product names.
The three laundry capsule detergents each target a different household concern. One is designed to eliminate 99 percent of acetic acid, the compound responsible for the musty odor that builds up when clothes are dried indoors. Another focuses on removing sweat odor-causing substances. The third targets everyday stains from food, cosmetics and sebum.
The dishwasher product is an all-in-one tablet combining detergent and rinse functions in a single dose. Users drop in one tablet without removing its wrapping, and the product is designed to cut through food residue and grease. The tablet has completed antibacterial testing, achieving a 99.9 percent reduction in harmful bacteria, the company said.
Kkaekkeuthan Nara's move into detergents reflects a broader blurring of product boundaries among household goods companies. The domestic detergent market is already contested by established players including LG Household, Aekyung Industrial and Henkel, all of which compete with capsule and functional detergent lines. Kkaekkeuthan Nara plans to leverage its existing hygiene-product retail network and brand recognition to expand into the laundry and kitchen detergent space.
The company intends to use the detergent launch as a springboard to grow its product range across everyday lifestyle needs, with an ambition to evolve from a hygiene-focused brand into a broader lifestyle care brand.
"As consumers' living environments and usage needs become more diverse, demand is growing for products that let people choose the right function easily and intuitively," a Kkaekkeuthan Nara official said. "We will continue to expand our product offerings to match consumers' living environments and lifestyles."
hong@heraldcorp.com
