Latest 'Retail Next' concept applied

Dedicated handover zone created for vehicle delivery customers

Interior of the Samcheonri Motors BMW Ansan showroom. [Samcheonri Motors]
Interior of the Samcheonri Motors BMW Ansan showroom. [Samcheonri Motors]

Samcheonri Motors, an official BMW dealer, announced Friday that it has reopened its Ansan showroom following a full renovation.

The showroom spans approximately 1,168 square meters and has been redesigned as a customer-focused retail space incorporating BMW Group's latest retail concept, Retail Next.

The Ansan showroom optimizes its layout and spatial configuration to reflect the full customer purchase journey — from vehicle browsing and consultation through to delivery.

The first floor features a dedicated handover zone exclusively for customers taking delivery of their vehicles. The showroom also includes a dedicated space showcasing BMW lifestyle and collection products alongside a range of BMW models.

To mark the reopening, the Ansan showroom is running an advertising campaign using digital media such as elevator monitors in apartments and buildings across the Ansan area.

The campaign aims to raise awareness of the renovated showroom among a wider customer base and expand brand experience opportunities. Customers who visit the showroom through the advertisement will receive a BMW souvenir on a first-come, first-served basis, and the event may end early once supplies run out.

Meanwhile, Samcheonri Motors handles the automotive dealer business that serves as a core pillar of Samcheonri Group's lifestyle and culture operations. The company operates BMW new-car showrooms, service centers, and BMW Premium Selection used-car showrooms at key locations in the Chungcheong region — including Cheongju, Cheonan and Sejong — as well as in the Greater Seoul area, including Dongtan, Anyang and Ansan.


keg@heraldcorp.com