Official partner returns with 'Chikachika' campaign-themed booth
Ultra-fresh beer brewed within 7 days, hip-hop performances on tap
Cass has announced it will participate as the official beer partner of the 2026 Daegu Chimaek Festival, running July 1–5 at Duryu Park in Daegu.
Marking its 11th consecutive year as official beer partner since 2014, Cass will again showcase a range of programs themed around its "Chikachika" campaign. A large Cass Lounge, a draft beer sales zone, a food and beverage area, and a merchandise zone will be set up at 2·28 Freedom Plaza, where the main stage is located.
The brand will also offer "Cass Fresh Draft Beer," featuring only beer produced within seven days of serving. Other lineup options include Cass Lemon Squeeze and Cass Zero. A dedicated booth for Cass Zero — the non-alcoholic drink relaunched in May — will operate at Picnic Plaza.
Saturday has been designated "Cass Brand Day," with an EDM party featuring DJ NEO and performances by Rhythm Power member Haengju and hip-hop musician Won Shustein. Exclusive merchandise will also be available, including the "Cass Chika Pitcher," which reveals a chicken drumstick design when filled with beer, along with T-shirts, fans, bandanas and magnetic keyrings.
"We will offer visitors a special Cass experience through freshly brewed draft beer produced in time for the festival's opening, as well as Brand Day performances and a variety of hands-on programs," said Seo Hye-yeon, vice president of marketing at OB Beer.
andy@heraldcorp.com
