Lotte Home Shopping will exclusively launch the Gravity PDRN Hair Recovery Shampoo, a new product from functional hair-loss shampoo brand Gravity, on its flagship program "Choi Yu-ra Show" on Friday. Shown is a broadcast screen from the Choi Yu-ra Show. [Lotte Home Shopping]
Lotte Home Shopping will exclusively launch the Gravity PDRN Hair Recovery Shampoo, a new product from functional hair-loss shampoo brand Gravity, on its flagship program "Choi Yu-ra Show" on Friday. Shown is a broadcast screen from the Choi Yu-ra Show. [Lotte Home Shopping]

Lotte Home Shopping announced it will exclusively launch the Gravity PDRN Hair Recovery Shampoo, a new product from functional hair-loss shampoo brand Gravity, on its flagship program "Choi Yu-ra Show" on Friday.

The Gravity PDRN Hair Recovery Shampoo is a functional anti-hair-loss shampoo developed by combining PDRN derived from marine microalgae with the company's proprietary technology. It marks the first commercial application of directly cultivated marine microalgae-derived PDRN in a hair care product. The shampoo helps relieve hair-loss symptoms and protect hair from UV damage. The broadcast will feature a special introductory bundle, a 10 percent discount and giveaways.

Lotte Home Shopping signed an MOU with Polyphenol Factory in 2024 to develop and commercialize functional cosmetics, and became the exclusive domestic retailer of Gravity shampoo. The debut broadcast sold 20,000 bottles in 60 minutes. Cumulative sales have since reached 250,000 bottles, with total orders reaching 7 billion won ($4.52 million).

Last year, Lotte Home Shopping signed an exclusive overseas export agreement with Polyphenol Factory for the Gravity brand, expanding the partnership from domestic retail to global markets. The company now supports distribution in major overseas markets including France, Italy, Japan and Latin America.

"Gravity is a flagship brand that has grown alongside Lotte Home Shopping through exclusive domestic sales and support for overseas expansion," said Park Jae-ryong, head of Lotte Home Shopping's health and beauty division. "We will continue to introduce differentiated beauty brands and products."


spa@heraldcorp.com