[Home&Shopping]
[Home&Shopping]

'Summer Vacation Festival' runs throughout July

Five customers to win 1 million won in reward points via raffle

Mobile events include live deals, big reward days and 100-won raffles

Home&Shopping announced Tuesday it will hold a month-long shopping event called the "Summer Vacation Festival" throughout July.

The promotion targets the summer holiday season and a high-inflation consumer environment, with expanded reward points and mobile purchase benefits. As TV home shopping companies look to strengthen customer engagement through mobile apps amid rising transmission fees and intensifying e-commerce competition, Home&Shopping has structured its July promotion around mobile-focused benefits.

From July 1 through July 31, the company will select five customers by raffle from among those who make purchases during the event period, awarding each 1 million won (about $649) in Home&Shopping reward points.

A separate reward event will also run from July 8 through July 12. Under the "Summer Homecation Reward Benefits" program, customers who purchase any product and complete a "Apply for Reward Points" event registration on the mobile app will receive additional points based on their cumulative net spending.

"We have prepared reward benefits and participatory events so that customers can enjoy shopping at home without financial strain," a Home&Shopping official said.


hong@heraldcorp.com