The relaunched L.Point Global Membership portal. [Lotte Members]
The relaunched L.Point Global Membership portal. [Lotte Members]

Lotte Members announced Tuesday that it has relaunched its L.Point Global Membership portal as part of a push to grow its foreign member base.

The L.Point Global Membership service lets foreign tourists register before visiting Korea through email verification and use the membership on their mobile devices immediately upon arrival, with no physical card required. The portal supports English, Japanese and Chinese — both simplified and traditional characters. Members can earn and spend L.Points and access a range of coupons from Lotte affiliates.

The redesigned portal goes beyond basic registration to create an environment where users can take advantage of benefits in the field. The main screen displays an L.Point earn-and-spend barcode alongside available point balances for instant access. A dedicated list of events exclusive to foreign members is also provided.

Lotte Members has set a target of expanding its foreign membership to 2 million by the end of the year. The company's recent partnerships with global firms such as Mastercard and its aggressive overseas marketing push are part of the same strategy.

"Starting with this relaunch, we plan to continuously enhance features for foreign customers," a company official said. "We will add user-centered functions and a wider range of benefits going forward, including L.Point usage history, membership card management and customized coupons by partner."


korean@heraldcorp.com