Integrated sales, service and parts center opens in Busan's Haeundae-gu

Kang Yi-gu (left), chief executive of Kolon Mobility Group, and Thibaut Dusart, chief executive of Ferrari Korea. [Kolon Mobility Group]
Kang Yi-gu (left), chief executive of Kolon Mobility Group, and Thibaut Dusart, chief executive of Ferrari Korea. [Kolon Mobility Group]

Kolon Mobility Group announced Thursday that it has been named a new official dealer for Ferrari Korea, marking the company's entry into the luxury sports car market.

The appointment gives Kolon Mobility Group its first luxury sports car brand. Ferrari joins an existing lineup that includes BMW, Mini, Rolls-Royce, Volvo, Polestar and Lotus, completing a multi-brand portfolio spanning premium vehicles to ultra-high-end sports cars.

The company said the expanded portfolio will broaden its customer base and generate sales synergies with existing brands, diversifying its revenue streams. The addition of a luxury sports car brand is also expected to strengthen its competitiveness in the high-end market.

Kolon Mobility Group has opened a three-in-one integrated center — combining sales, service and parts — on Haeundae Haebyon-ro in Haeundae-gu, Busan. The showroom displays Ferrari's full lineup, while the service center offers one-stop vehicle maintenance and parts supply.

The company plans to use Busan's Haeundae district, where luxury vehicle demand in the Yeongnam region is concentrated, as its base for a full-scale market push. A showroom renovation reflecting Ferrari's latest global brand identity is also planned for the second half of this year to enhance the customer experience.

"Being named an official Ferrari dealer is recognition of the premium import vehicle retail and service capabilities we have built up over 40 years," said Kang Yi-gu, chief executive of Kolon Mobility Group. "We will deliver Ferrari's differentiated brand experience to customers in Busan and the Yeongnam region and continue to strengthen our competitiveness as a comprehensive mobility company."

Kolon Mobility Group has been in the import vehicle retail business for about 40 years since it became the first company in South Korea to import and sell BMW in 1987. It currently operates as an official dealer for BMW, Mini, Rolls-Royce, Volvo, Polestar and Lotus, running more than 100 showrooms and service centers nationwide, and provides comprehensive mobility services covering both new and certified pre-owned vehicles.


eyre@heraldcorp.com