Online shopping platform 11st signed an MOU with the Korea Women Entrepreneurs Association on Friday to strengthen the competitiveness of products from women-led businesses. Under the agreement, 11st will provide tailored support for outstanding women-owned companies, covering everything from onboarding to marketing. The platform will focus on expanding sales opportunities through promotions using key shopping features — including its express delivery deals, Shocking Deal and 60-Minute Rush sections — as well as discount coupons. In July, 11st plans to open a dedicated "Women's Business Online Special Hall" tied to a "Women's Business Week" campaign.


spa@heraldcorp.com