A three-dimensional space brought to life by a Monogram Flower facade

The Louis Vuitton Shinsegae store, the first duplex store at Incheon Airport Terminal 2 [Louis Vuitton]
The Louis Vuitton Shinsegae store, the first duplex store at Incheon Airport Terminal 2 [Louis Vuitton]

Shinsegae Duty Free announced Tuesday that it has unveiled a new facade for the Louis Vuitton Shinsegae store at Incheon International Airport Terminal 2.

The Louis Vuitton Shinsegae Incheon International Airport T2 store is the first duplex store at Incheon Airport, offering a multi-level spatial experience centered on a spiral staircase. The store carries a wide range of categories including leather goods, accessories, ready-to-wear, shoes, fine jewelry and travel items.

The facade reinterprets Louis Vuitton's iconic Monogram Flower as three-dimensional sculptural modules, adding depth and rhythm to the surface. As visitors pass by, the design interacts with light, form and perspective to create a sense of movement. Artworks placed throughout the store evoke the atmosphere of a gallery.


andy@heraldcorp.com