Collaborations with Yogurt World, Nongshim and Moon Bear featured in Instagram comment events; 50 participants to win chicken vouchers and co-branded products

[Provided by Kyochon F&B]
[Provided by Kyochon F&B]

Kyochon F&B announced Tuesday it will launch a social media event series called "Flavor Pairing Cheer Series" in partnership with brands including Yogurt World, Nongshim and Moon Bear to mark South Korea's matches at the 2026 North America World Cup.

The event runs on Kyochon Chicken's official Instagram account, with participants entering by leaving comments tied to each round's theme. The first round, the "Sweet Cheer" event running through Wednesday, pairs Honey Hanamari chicken with Yogurt World. Fans can comment with their score prediction for South Korea's opening match on Friday and their thoughts on the flavor combination. Thirty winners will receive a Honey Hanamari product voucher and a 20,000-won (about $13) Yogurt World mobile gift card.

From June 15 through June 17, the "Fiery Crispy Cheer" round will spotlight Red Hanamari paired with Nongshim's Potato Chip Kyochon Soy Sauce Chicken flavor. Participants who share their most anticipated moment from the Mexico match on June 19 will be entered into a draw for 10 winners, each receiving a Red Hanamari voucher and a Nongshim chicken snack set. Running June 20 through June 23, the "Classic Cheer" round combines Soy Sauce Hanamari with craft beer brand Moon Bear and traditional liquor brand Balhyo Gongbang 1991 — a chimaek and "chimak" pairing. Ten winners will each receive a 30,000-won Kyochon Chicken voucher.

"We will continue to create experiences that let customers enjoy Kyochon Chicken in richer ways alongside a variety of brands," a Kyochon F&B official said.


andy@heraldcorp.com