Official BMW Korea dealer displays six key vehicles

The BMW Samcheolli Motors showroom in Cheongju. [Samcheolli Motors]
The BMW Samcheolli Motors showroom in Cheongju. [Samcheolli Motors]

Samcheolli Motors, an official BMW Korea dealer, has reopened its BMW showroom in Cheongju following a full renovation.

The company announced Tuesday that it has relaunched the BMW Cheongju showroom, located in Nami-myeon, Seowon-gu, Cheongju, North Chungcheong Province. The facility spans 1,234.96 square meters across four above-ground floors and has been redesigned around BMW Group's latest retail space concept, "Retail Next," with a customer-centered layout.

The showroom displays six key vehicles, including BMW's sedan lineup, Sports Activity Vehicle models and flagship offerings. Visitors can explore BMW's full product portfolio in a single location.

Samcheolli Motors will offer personalized consultation services tailored to each customer's lifestyle and preferences, and will run an extended test-drive program to give visitors a deeper feel for the vehicles' performance and BMW's signature driving character.

The showroom sits near Cheongju's Second Ring Road, with easy access to the Cheongju IC on the Gyeongbu Expressway and the West Cheongju IC on the Jungbu Expressway. Customers from nearby Daejeon, Sejong and Osong can also visit with ease. The facility offers parking for 25 vehicles and operates a valet service booth.

"Through the newly renovated BMW Cheongju showroom, we will deliver a more differentiated customer experience and premium brand value," a Samcheolli Motors official said.

Meanwhile, Samcheolli Motors has been actively expanding its customer touchpoints. Last month, it applied the Retail Next concept to a renovation of the BMW Dongtan showroom in Dongtan-gu, Hwaseong.


eyre@heraldcorp.com