About four months after launch
Daily average of 150,000 users; over 800,000 per month
Real-time chat, AI summaries and analyst participation combined
The community service inside Kiwoom Securities' mobile trading system has surpassed 1.5 million cumulative users in roughly four months since launch, with a combination of real-time chat, AI-powered information summaries and analyst participation broadening the brokerage's reach among retail investors.
Kiwoom Securities announced Friday that its community service crossed the 1.5 million user mark as of June 1. The service draws a daily average of 150,000 users and more than 800,000 per month.
The community is a real-time chat service available through the MTS Heroic S# app. Users can exchange views with other investors while monitoring share charts and market conditions, with intraday developments and market reactions available through live chat.
Kiwoom Securities has also integrated analyst participation into the community. Analysts post summaries of their key research notes in discussion rooms and share investment information including key indicators and related news. Users can access analyst commentary on individual stocks and broader market trends directly within the platform.
The brokerage has also strengthened its AI-driven features. AI summarizes major news and regulatory filings, and investors can cast positive or negative votes on specific issues — giving users a real-time read on market sentiment and investor psychology around those topics.
To foster a healthy investment environment, Kiwoom Securities runs a dual monitoring system that pairs AI-based moderation with dedicated human staff. The company said it focuses on maintaining a stable community by detecting and managing irregular posts in real time, including abusive language, advertisements and unsolicited investment solicitations.
"The community is evolving beyond a simple information-sharing space into a place where investors read the market and communicate together," a Kiwoom Securities official said. "We plan to continue advancing our AI technology and real-time communication features to deliver a differentiated investment experience."
Kiwoom Securities has long been regarded as a leader in the online retail brokerage market. By focusing on digital trading channels rather than branch-based sales, the firm built a broad retail investor base and claimed the top share in equity brokerage in 2004, a position it has maintained. It launched the MTS Heroic S app in 2010 to ride the rise of mobile share trading, later revamping the service as Heroic S# to bring domestic and overseas shares, financial products and AI asset management into a single app. The latest community expansion adds real-time communication and investment information features on top of its existing MTS user base.
kacew@heraldcorp.com
