Spots air at New York's Times Square, London's Piccadilly Circus; three-part series covers health, family and pet care

Samsung Electronics runs its "Your Companion to AI Living" global video campaign at Piccadilly Circus in London. [Samsung Electronics]
Samsung Electronics runs its "Your Companion to AI Living" global video campaign at Piccadilly Circus in London. [Samsung Electronics]

Samsung Electronics announced Tuesday it has launched a new global video campaign themed "Your Companion to AI Living."

The campaign will run on outdoor displays at landmark sites including Times Square in New York and Piccadilly Circus in London, as well as on Samsung Electronics' official social media channels.

The theme was first introduced at "The First Look" event held during CES, the world's largest consumer electronics and IT exhibition, in January, and represents Samsung Electronics' vision for an AI-driven customer experience.

The campaign presents a new way of life in which Samsung's AI innovations blend seamlessly into everyday routines to offer meaningful assistance.

It consists of three videos, each centered on a different theme: health care, family care and pet care.

Each video shows how AI technology embedded in Samsung Electronics products connects with various services to anticipate customers' needs and deliver tailored solutions.

The health care episode features the Galaxy Watch8 and Samsung Health working together to help users monitor their antioxidant index and improve their diet. The family care episode highlights an AI-powered call screening feature that proactively blocks unwanted calls, including voice phishing attempts.

In the pet care episode, viewers see how Galaxy Now Brief, integrated with SmartThings' pet care service, helps owners manage their dog's daily walks.

"This campaign shows a new everyday life in which Samsung's AI-connected products and services anticipate and adapt to what customers need," said Choi Seung-eun, executive vice president and head of Samsung Electronics' Global Brand Center. "We will continue a range of activities to ensure Samsung's AI innovations deliver meaningful experiences as a companion in customers' daily lives."


jeongwan@heraldcorp.com