Nongshim announced Monday it is recruiting college students for the 19th cohort of "Funsters," its undergraduate brand ambassador program.
Funsters tasks participants with carrying out various marketing missions using fresh ideas. The 18th cohort produced 340 pieces of Nongshim-related social media content, generating a combined 4.5 million views. Any college student is eligible to apply. Applications open June 4 and run through June 22, with results announced July 8. Selected members will spend roughly five months through November planning "funsumer" (fun + consumer) marketing campaigns, creating promotional content for new products and submitting ideas related to Nongshim. Nongshim will provide team activity funds and products — including new releases — to support mission work, and has set up awards for outstanding individuals and teams.
korean@heraldcorp.com
