Lotte Wellfood makes debut at THAIFEX-Anuga Asia 2026 with 14 booths

[Provided by Lotte Wellfood]
[Provided by Lotte Wellfood]

Shin Yu-yeol, head of the future growth division at Lotte Holdings, attended THAIFEX-Anuga Asia 2026, Asia's largest food trade fair, held in Bangkok, Thailand, late last month. THAIFEX-Anuga Asia is organized by Thailand's Department of International Trade Promotion and the Thai Chamber of Commerce in partnership with Germany's Anuga food fair. This year's edition ran from May 26 to 30 local time. Shin toured the booths of Lotte Wellfood, which was participating in THAIFEX for the first time, operating 14 booths spanning 126 square meters. He reviewed operations and encouraged staff, supporting a successful global sales drive at the Lotte Group level. Seo Jeong-ho, CEO of Lotte Wellfood, also attended and took a leading role in the company's global sales efforts.

Tanit Chearavanont, CEO of CP Axtra — the core retail arm of CP Group, Thailand's top conglomerate — also visited the Lotte Wellfood booth and exchanged greetings with Shin and Seo.

By Kim Jin


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