Beauty tech space built around skin care devices

A rendering of the Medicube pop-up store. [Courtesy of APR]
A rendering of the Medicube pop-up store. [Courtesy of APR]

Medicube, the flagship beauty brand of APR, will run a pop-up store at "The Crown" on the below-ground first floor of Lotte Department Store's Avenuel Jamsil branch from Wednesday through Sunday. The event is designed to showcase the brand's competitiveness in the beauty tech market through its lineup of skin care devices.

The venue is themed around the "Pink Glow Tech Lounge" concept, conceived as a premium skin care lounge. Various hands-on and exhibition areas will be dressed in Medicube's signature pink color palette.

The main zone will feature the full AGE-R beauty device lineup. Visitors can try the recently launched next-generation Booster Pro X2, along with the Booster Glow, Booster Pro Mini Plus, Booster V Roller, Booster Vibrating Cleanser and High Focus Shot Plus — each targeting a different skin care function.

High-performance cosmetics designed to maximize results when used alongside the devices will also be on display, organized by skin type. Globally popular products such as the Zero Pore Pad and Collagen Night Wrapping Mask will be among the featured items.

APR has designed interactive programs and games around the beauty tech theme to help visitors understand how each device works. A dedicated consultation area will also be available, where visitors can receive personalized product recommendations.

"By internalizing the entire value chain — from R&D and planning through production and sales — we are building an unrivaled lead in the beauty tech market," an APR official said. "We hope this pop-up gives us the opportunity to communicate the differentiated strength of our products and brand."


spa@heraldcorp.com