Submissions accepted through Dec. 4; purse totals 8.4 million won, open to all
The National Health Insurance Service announced Thursday it is holding a public idea contest titled "RE:BOOM Your National Health Insurance."
The contest was organized to reimagine the existing national health insurance brand image from the perspective of future generations and uncover creative promotional strategies, in line with a shifting communications environment and evolving ways of engaging the public.
The theme is "brand image and promotional ideas that can introduce the National Health Insurance Service in a fresh light, drawing on the diverse perspectives of future generations."
Participants must submit a proposal covering all four of the following elements: an analysis of the current brand image, a proposal for a new brand direction, a promotional strategy, and an implementation and utilization plan.
The contest is open to anyone, individually or in teams of up to four, with submissions accepted from Thursday through 6 p.m. on Dec. 4.
Proposals must be submitted in PowerPoint format through the contest website.
Entries will go through a first-round document review and a second-round expert presentation, with judges evaluating submissions on thematic relevance, creativity, persuasiveness, completeness and public appeal.
A total of six winning entries will be selected. The prize pool totals 8.4 million won ($6,280), with a grand prize of 3 million won, a top prize of 2 million won, and additional excellence and encouragement awards.
"Since national health insurance is a system closely intertwined with people's daily lives, it is deeply meaningful to shape a new vision for it together, drawing on the diverse perspectives and ideas of future generations," the service said. "We ask for your keen interest and active participation so that creative ideas can breathe new energy into national health insurance."
thlee@heraldcorp.com
