'Best Pick Day' pop-up store holds special dessert showcase
Namyangju held a special dessert showcase as part of its "Best Pick Day" small-business pop-up store series at Byeollae Station on Tuesday.
The event was organized to give local small-business owners new sales opportunities by making use of busy subway stations — following an earlier pop-up at Dasan Station — while also raising public awareness of locally made products.
Five small businesses from the city participated, offering a range of desserts including chocolate stick snacks, Dubai Chewy Cookies, financiers and fruit rice-cake mochi, as well as floral gift products.
The pop-up ran from 4 p.m. to 7 p.m. Commuters passing through the station stopped to browse and purchase products during their daily travels.
The event gave small-business owners a chance to step outside their regular stores, meet new customers, and promote their products and shops directly. By turning everyday transit spaces into sales and promotional venues, the city aimed to expand market reach and raise brand awareness at the same time.
At the earlier Dasan Station pop-up, on-site sales led to follow-up store visits. One participating vendor said the event brought in new customers who later returned to the store or reached out to inquire about products.
The city has been expanding its "Best Pick Day" program — previously held at City Hall lobbies and plazas — into locations along residents' daily commuting routes, including Dasan and Byeollae stations. The expansion is intended to broaden sales opportunities for small businesses and help turn customer attention into actual store visits.
Park Mi-kyung, head of the local economy division, said the event would open new sales channels for small-business owners and help them promote their shops and products more widely. "We will continue to use a variety of spaces and promotional channels to support the expansion of local small businesses," Park said.
pjh@heraldcorp.com
