Company marks fourth consecutive year of donations to Sanggye-dong residents, with cumulative total reaching 440,000 briquettes

AceBed sales division head Lee Gwang-jin (from left), actor Park Bo-gum, science communicator Gwedo, and Heo Gi-bok, head of the Seoul Briquette Bank, take part in a briquette donation event in Sanggye-dong, Nowon-gu, Seoul, on Wednesday. [AceBed]
AceBed sales division head Lee Gwang-jin (from left), actor Park Bo-gum, science communicator Gwedo, and Heo Gi-bok, head of the Seoul Briquette Bank, take part in a briquette donation event in Sanggye-dong, Nowon-gu, Seoul, on Wednesday. [AceBed]

AceBed donated 100,000 briquettes worth 100 million won ($74,400) to vulnerable households this year, the company said Wednesday.

The donation marks the fourth consecutive year AceBed has supported the campaign since 2023, bringing the cumulative total to roughly 440,000 briquettes. The company handed over 100 million won to the Bapsang Community Briquette Bank at a ceremony in Sanggye-dong, Nowon-gu, Seoul, on Wednesday, with the funds to be used to procure briquettes for energy-poor households. The initiative began when AceBed chief executive Ahn Seong-ho proposed that the company "practice the value of mutual growth, especially in difficult times." Employees and franchise owners have since formed a volunteer team that carries out annual donations and delivery drives.

Following the donation ceremony, about 50 people — including company staff, brand model and actor Park Bo-gum, and science communicator Gwedo — fanned out across Sanggye-dong to hand-deliver briquettes, navigating narrow alleyways to reach residents. Park and Gwedo took part in the delivery for the second straight year.

"We once again joined our employees in sharing briquettes to bring warmth to neighbors who struggle to heat their homes in winter," an AceBed official said. "We will continue to provide support that makes a real difference in the community."


freiheit@heraldcorp.com