Cold water available at two temperatures; hot water adjustable from 40 to 90 degrees Celsius

The new LG PuriCare Slim Custom water purifier. [LG Electronics]
The new LG PuriCare Slim Custom water purifier. [LG Electronics]

LG Electronics on Wednesday launched a new ultra-slim water purifier measuring just 13.2 centimeters wide.

The new PuriCare Slim Custom model has the narrowest width among cold-hot-ambient water purifiers made by domestic manufacturers. Standing 36 centimeters tall and 45.1 centimeters deep — including the spout — it was designed with the average dimensions of Korean kitchen sinks in mind.

The compact footprint makes installation easy even in tight spaces. An automatic up-and-down moving spout, controlled by a cup-detection sensor, adjusts its height to match the container being filled.

Cold water is dispensed at two settings — 6 degrees Celsius and a milder 13 degrees. Hot water can be set in 10-degree increments anywhere between 40 and 90 degrees Celsius.

The purifier also features an "All Puri Filter System" that removes nine heavy metals — mercury, lead, arsenic, cadmium, iron, aluminum, copper, manganese and zinc — and filters out 99.99 percent of norovirus.

A 2.4-inch LCD display shows water volume, temperature, dispensing settings and the current time at a glance. The model also includes a "mood lighting" function designed to complement kitchen interiors.

Through the LG ThinQ app, users can customize the lighting's color, brightness and operating schedule. The light can serve as a soft ambient glow, a visibility aid during nighttime use, or a reminder alarm for medication times.

The purifier is priced at 2.28 million won ($1,700) at the manufacturer's suggested retail price. Subscription plans are available with the option of a technician visit or self-managed maintenance every six months. Monthly fees start at 36,900 won, depending on the contract term and conditions.

"We have not only improved space efficiency and usability through a slim design and convenient features, but also applied a more rigorous hygiene system and technology," said Baek Seung-min, head of Korea kitchen solutions marketing at LG Electronics.


joze@heraldcorp.com