Group joins as premium partner in mobility sector
Hyundai Motor Group will serve as an official sponsor of the 2027 Chungcheong Universiade.
The organizing committee for the 2027 Chungcheong Universiade announced Wednesday that it had signed an official sponsorship agreement with Hyundai Motor Group covering the mobility sector.
Under the agreement, Hyundai Motor Group will participate as the premium partner for the games' mobility sector. The two sides plan to finalize the specific scope of sponsorship and support through a formal contract at a later date.
The organizing committee said it expects Hyundai Motor Group's involvement to raise the games' profile, contribute to stable preparations and encourage other domestic companies to come on board as sponsors.
"It is truly meaningful to join as an official sponsor of the 2027 Chungcheong Universiade, where university student athletes from around the world come together through sport," said Sung Kim, president of strategic planning at Hyundai Motor Group. "I hope this partnership will make a tangible contribution to the successful hosting of the games and the advancement of global university sports."
The 2027 Chungcheong Universiade will be held from Aug. 1 to Aug. 12 next year across four cities and provinces in the Chungcheong region — Daejeon, Sejong, North Chungcheong Province and South Chungcheong Province. About 15,000 athletes and delegation members from more than 150 countries are expected to compete across 18 sports.
yjc@heraldcorp.com
