Company says rapid absorption delivers high bioavailability

Joa Pharmaceutical launched Mags Boost Up, a high-dose liquid magnesium product, on Wednesday.

The product contains 2,800 milligrams of glycerophosphate magnesium — equivalent to 350 milligrams of elemental magnesium — along with three types of B vitamins. The company said it carries the highest magnesium content among over-the-counter liquid magnesium products on the domestic market.

Joa Pharmaceutical said the 2,800 milligrams of glycerophosphate magnesium per ampoule is effective in relieving symptoms of magnesium deficiency, including physical fatigue, reduced stamina and muscle cramps. The product also combines B vitamins to aid magnesium absorption in the body, supporting energy metabolism and the maintenance of muscles and nerves, the company said.

As a liquid formulation, the product is rapidly absorbed by the body, enabling high bioavailability, the company said. It also features Joa's Sepi ampoule design for easy portability and convenient dosing.

With the launch, Joa Pharmaceutical has rounded out its Mags magnesium brand to five products: Mags Boost Up, Mags Double Action Soft Capsule, Mags Soft Capsule, Mags Power and Mags Forte. The lineup gives consumers options based on their preferred dosage format.


freiheit@heraldcorp.com