[Provided by Uniqlo]
[Provided by Uniqlo]

Global fashion brand Uniqlo will open two stores in Seoul on Friday: a renewed location at Lotte Department Store Gangnam and a brand-new outlet at Starfield Market Wolgyejeom.

The Lotte Department Store Gangnam location is undergoing its first major renovation in 15 years since opening in 2011. The store has moved from the seventh floor to the second, and its floor area has more than doubled — from 499 square meters to 1,078 square meters. The overhaul is part of Uniqlo's "Scrap & Build" strategy, which aims to upgrade aging stores and sharpen the brand's competitiveness in key commercial districts.

Now the largest fashion brand store in the Lotte Department Store Gangnam building, the revamped location introduces a kids and baby lineup for the first time, reflecting the surrounding area's concentration of large residential complexes and hagwon. The women's and men's product ranges have also been expanded to draw customers in their 30s and 40s with a strong interest in fashion.

The Starfield Market Wolgyejeom store, opening the same day, is located on the second floor of the Starfield Market complex in Nowon-gu, Seoul. Its product lineup spans all age groups — women, men, and kids and baby — in keeping with the nature of a mixed-use shopping mall. The store is designed to serve not only northeastern Seoul but also parts of Gyeonggi Province.

To mark the two openings, Uniqlo will run a promotional campaign from Friday through Nov. 19. Customers who spend 70,000 won or more will receive a Uniqlo wash bag on a first-come, first-served basis each day. At the Lotte Department Store Gangnam location, shoppers will also receive a special pouch — created in collaboration with British premium lifestyle concept store The Conran Shop — for three days.

Ahead of the openings, Uniqlo staff carried out community volunteer activities in each area. At the Lotte Department Store Gangnam location, employees joined students from Milal School, a special school for students with developmental disabilities, for a plogging event on Daemosan. At the Starfield Market Wolgyejeom location, staff supported a World Cerebral Palsy Day commemoration event with the Seoul Metropolitan Cerebral Palsy Welfare Center.


spa@heraldcorp.com