Overseas sales up 13% in January–October from a year earlier

Company eyes global food business as new growth engine

Ourhome holds a "Super Demo" promotional event at a Costco store in Japan. [Ourhome]
Ourhome holds a "Super Demo" promotional event at a Costco store in Japan. [Ourhome]

South Korean food company Ourhome is expanding its global food business through new entries at Costco stores in Japan, Australia and New Zealand.

Ourhome said Wednesday it began selling its stir-fried dried squid and rich boneless galbi soup at 37 Costco stores in Japan on Saturday. In August, the company also placed its altari kkakdugi — a variety of radish kimchi — in 15 Costco stores in Australia and one in New Zealand.

The Japan Costco entry came on the back of strong results from in-store tasting events. Ourhome products sold out during a week-long "Super Demo" held at five Costco locations in Japan, and the initial export volume confirmed ahead of the regular listing was up to seven times larger than what was supplied for the event.

The altari kkakdugi launched in Australia and New Zealand has also drawn a positive response. When it went on sale in August, the entire supply sold out in about three weeks. Ourhome's export sales in Australia from August through October rose roughly 52 percent from the same period a year earlier.

Ourhome has been building its global food business as a new growth engine. The company participated in SIAL Paris 2026, the world's largest international food trade fair, held in France in October, where it conducted about 200 export consultations. Cumulative overseas export sales from January through October climbed roughly 13 percent from the same period a year earlier.

"Building on this Costco entry, we will expand our sales markets and retail networks across Asia and into the Americas to introduce K-food to more consumers around the world," an Ourhome official said.


soho0902@heraldcorp.com