17 fire stations nationwide, 7 police stations in South Chungcheong Province visited

Program enters 7th year; police officers included for first time

Hite Jinro concluded its "Snack Truck of Gratitude" event this year, delivering snacks and beverages for about 1,800 people to 17 fire stations nationwide. [Hite Jinro]
Hite Jinro concluded its "Snack Truck of Gratitude" event this year, delivering snacks and beverages for about 1,800 people to 17 fire stations nationwide. [Hite Jinro]

Hite Jinro announced Wednesday that it has wrapped up this year's "Snack Truck of Gratitude" campaign, delivering snacks and beverages to more than 4,700 firefighters and police officers at 17 fire stations across the country and seven police stations in South Chungcheong Province.

The "Snack Truck of Gratitude" is a corporate social responsibility program Hite Jinro launched in 2020, now in its seventh consecutive year. This year, the company delivered snacks and drinks to about 1,800 fire department personnel at 17 fire stations. Since the program began, it has cumulatively reached about 20,000 servings across 146 fire stations nationwide.

This year, Hite Jinro expanded the program to include police officers for the first time, as part of an effort to strengthen support for public safety — one of four core pillars of its social contribution initiatives. Marking Police Day in October, the company partnered with the South Chungcheong Provincial Police Agency and the South Chungcheong Province Social Welfare Council to visit seven police stations in the province, delivering snacks and drinks to about 2,900 officers. Based on the response and results from this year's rollout, Hite Jinro said it plans to explore expanding the program to other regions in 2027.

"We are deeply grateful for the dedication of the firefighters and police officers who work at disaster scenes and on the front lines of public safety to protect the people," Hite Jinro CEO Jang In-seop said. "We hope the Snack Truck of Gratitude offers a small measure of comfort and encouragement amid their demanding work, and we will continue to provide meaningful support to those working in the field."

Meanwhile, Hite Jinro has maintained a range of social contribution activities in the area of public safety. Since signing an agreement with the National Fire Agency in 2018, the company has worked to improve working conditions for firefighters and support bereaved families, including providing emergency living expenses and covering legal costs for survivors seeking official recognition of line-of-duty deaths.


andy@heraldcorp.com