Kyung Dong Navien announced Wednesday that it will operate the "Navien Pop-up Store" on the seventh floor of The Hyundai Daegu through Nov. 22. The store, which opened Tuesday, is designed to let customers try out products organized by living space. [Kyung Dong Navien]
Kyung Dong Navien announced Wednesday that it will operate the "Navien Pop-up Store" on the seventh floor of The Hyundai Daegu through Nov. 22. The store, which opened Tuesday, is designed to let customers try out products organized by living space. [Kyung Dong Navien]

Navien pop-up store runs Nov. 10-22 on seventh floor of The Hyundai Daegu

Three experience zones cover dehumidifying air purifiers, bath care and sleep mats

Fifth pop-up after Seoul, Gyeonggi Province and Daejeon stops, expanding reach to major department stores nationwide

Kyung Dong Navien has opened a pop-up store in Daegu, expanding opportunities for customers to try its lifestyle appliances — including dehumidifying ventilation air purifiers, bathroom care devices and sleep mats.

The company announced Wednesday that it will run the "Navien Pop-up Store" on the seventh floor of The Hyundai Daegu through Nov. 22. The store opened Tuesday and is organized so customers can experience products by living space.

The pop-up features three experience zones: a dehumidifying ventilation air purifier zone centered on the Magic Plus model, a bath care zone and a sleep mat zone.

In the air purifier zone, visitors can compare how perceived temperature shifts with humidity even when the actual temperature stays the same. The featured product combines dehumidifying, ventilation and air-purification functions, and highlights a "constant-temperature dehumidification" feature that maintains optimal humidity while minimizing temperature fluctuation.

The zone also lets visitors experience a kitchen air-quality management system that links an induction cooktop, a 3D air hood and the dehumidifying ventilation air purifier. When the induction cooktop is in use, the 3D air hood activates automatically while the air purifier draws in fresh outside air.

The bath care zone showcases four functions — dehumidifying, warm-air drying, blow-drying and exhaust — designed to control moisture and odors in the bathroom. In the sleep mat zone, visitors can try the "Sleep Mat Four Seasons" and "Sleep Mat Carbon," both of which offer cooling and heating functions.

During the event, Kyung Dong Navien will also offer product consultations tailored to each customer's residential environment and lifestyle. Visitors to the experience zones will receive gifts including a "KDZ" character keyring, stickers, a biodegradable scrubber, a cooler bag and a blanket.

The Daegu event is the company's fifth pop-up store, following earlier runs at The Hyundai Seoul, Hyundai Department Store's Pangyo and Apgujeong flagship locations, and Daejeon Shinsegae Art&Science.

Kyung Dong Navien has been broadening its product lineup beyond its core boiler business into air quality management, bathroom care and sleep products, and is using department store pop-up stores to expand its direct touchpoints with consumers.


hong@heraldcorp.com