Agreement signed at Yangjae headquarters — group's fourth Universiade sponsorship

Games set for Aug. 1–12 next year across Daejeon, Sejong, North and South Chungcheong Province

About 15,000 participants from more than 150 countries expected

The official logo of the 2027 Chungcheong Universiade. [Hyundai Motor Group]
The official logo of the 2027 Chungcheong Universiade. [Hyundai Motor Group]

Hyundai Motor Group has pledged to support the successful staging of the Universiade to be held across the Chungcheong region in 2027.

The group signed an official sponsorship agreement with the organizing committee of the 2027 Chungcheong Universiade at its Yangjae headquarters in Seocho-gu, Seoul, on Wednesday, becoming the official mobility sponsor of the games. The specific scale of the sponsorship and details of mutual cooperation are to be determined through further discussions with the organizing committee.

The agreement marks Hyundai Motor Group's fourth Universiade sponsorship, following the 2003 Daegu games, the 2013 Summer Universiade in Kazan, Russia, and the 2015 Gwangju games.

The 2027 Chungcheong Universiade is an international collegiate multi-sport event to be held from Aug. 1 to 12 next year, co-hosted across four cities and provinces in the Chungcheong region — Daejeon, Sejong, North Chungcheong Province and South Chungcheong Province. About 15,000 athletes and delegation members from more than 150 countries are expected to compete across 18 sports. It will be the fourth time South Korea has hosted the games, following the 1997 Winter Universiade in Muju and Jeonju, the 2003 Summer Universiade in Daegu, and the 2015 Summer Universiade in Gwangju.

The signing ceremony was attended by Sung Kim, president and head of strategic planning at Hyundai Motor Group, and Yeom Hong-cheol, chairman of the 2027 Chungcheong Universiade organizing committee.

"It is a great honor to participate as an official sponsor of the 2027 Chungcheong Universiade, where university athletes from around the world come together through sport," Sung Kim said. "I hope this partnership will contribute to the successful hosting of the games and to the advancement of collegiate sports globally."

Yeom said it was deeply reassuring to have Hyundai Motor Group — a leader in the global mobility industry — on board as a partner. "We will use this sponsorship as a springboard to accelerate our preparations and create a successful festival that young people from around the world and all Koreans can enjoy together," Yeom added.


eyre@heraldcorp.com