All affiliates join anniversary event; NH NongHyup Bank to launch senior-only menu Tuesday

'NH All One Wonderful' card tops 100,000 accounts as senior finance push expands

NH NongHyup Financial Chairman Lee Chan-woo. [NH NongHyup Financial]
NH NongHyup Financial Chairman Lee Chan-woo. [NH NongHyup Financial]

NH NongHyup Financial is marking the first anniversary of its senior-focused brand "NH All One Wonderful" with a customer-driven donation campaign, pledging to channel proceeds into youth support programs while expanding financial services for customers approaching or in retirement.

The group said Wednesday it is launching an "NH All One Wonderful 1st Anniversary Appreciation Event" starting this week, with all affiliates — including its banking, insurance and securities units — taking part.

The centerpiece of the event is a campaign called "One Line for Youth." NH NongHyup Financial will post anniversary videos across the YouTube and Instagram channels of the holding company and its affiliates, donating 500 won for every view the videos receive. The accumulated funds will be delivered to youth support organizations after the event concludes.

Viewers who leave a comment answering the question "What is the most wonderful moment of my life?" will be entered into a draw for prizes.

Individual affiliates have also prepared services and events for senior customers. NH NongHyup Bank will add a senior-only menu to its All One Bank mobile platform on Tuesday, bringing together pension assessment and planning tools, re-employment information, tax-saving services and tailored financial products in a single location.

[NH NongHyup Financial]
[NH NongHyup Financial]

NH NongHyup Life Insurance, NH NongHyup Non-life Insurance and NH Investment & Securities will run retirement pension information sessions and quiz events. NH NongHyup Capital will hold a separate event targeting senior customers who have resumed economic activity using a principal-and-interest repayment deferral program, and asset management and savings bank affiliates will also participate.

Since the NH All One Wonderful brand launched last November, NH NongHyup Financial has expanded its senior offerings beyond financial products into pension, health and lifestyle services. The "NH All One Wonderful Happy Together" deposit and savings accounts have recorded 590 billion won ($435 million) in balances, while the All One Wonderful card surpassed 10,000 accounts within 12 business days of its launch and topped 100,000 accounts as of the end of last month.

"We are grateful for the attention and support our customers have shown NH All One Wonderful over the past year," NH NongHyup Financial Chairman Lee Chan-woo said. "We hope the gratitude we share with our customers through this event will become a source of encouragement for the younger generation as they take on new challenges." Lee added that he plans to develop NH All One Wonderful beyond a senior financial product brand into the group's flagship senior brand, supporting customers' lives in full after retirement.

Meanwhile, NH NongHyup Financial posted cumulative net profit of 2.53 trillion won for the first three quarters of this year, surpassing its full-year net profit for last year in just three quarters to set a record high.


rim@heraldcorp.com