City billboards open to AI artists

Innocean launches 'Innocean Open Museum'

Brand collaboration campaigns to follow

Innocean will showcase works by AI artists on large outdoor digital billboards across Gangnam and Myeong-dong in Seoul. [Provided by Innocean]
Innocean will showcase works by AI artists on large outdoor digital billboards across Gangnam and Myeong-dong in Seoul. [Provided by Innocean]

Innocean is turning large outdoor digital billboards across central Seoul into an open-air gallery for AI artists, with a plan to discover emerging creators and transform city screens into what it calls an "open museum."

The advertising agency launched its Innocean Open Museum (IOM) brand Wednesday, announcing that the first works will be broadcast on large screens in Gangnam and Myeong-dong.

Unlike conventional outdoor advertising that promotes brands or products, IOM focuses on presenting the work of AI artists on its own terms.

The inaugural works have been running since mid-October on the "The Monte Gangnam" screen along Gangnam-daero and the "Shinsegae Gangnam Gate DS" screen at Central City. A third venue, "K Finance" in Myeong-dong, is set to join this month.

The Monte Gangnam features a curved ultra-large display measuring 32.96 meters wide by 10.24 meters tall. The K Finance screen in Myeong-dong is a vertical display measuring 11.5 meters by 18.7 meters.

Designer and visual director Kim Ji-young presents "Alien Beauty," a reinterpretation of the conditions of beauty. Kim Ji-hyun, who runs the independent creative studio ANREAL, unveils "APERTURE," a work capturing the growth of a dandelion.

NEITHER.I, a creative duo that blends video, photography, electronic music and multimedia, contributes "BEHIND."

Innocean plans to accompany the exhibition with artist interviews and behind-the-scenes content exploring each creator's process and artistic vision. The current works will run through the end of the year, after which new artists and pieces will take their place. The company also intends to expand IOM into brand collaboration campaigns in the future.

"IOM right now is not a space for advertising — it is a stage for the value of the work itself," said Chief Executive Kim Jeong-a of Innocean. "Going forward, we will build creative leadership for the AI era together with new artists and, ultimately, with brands."


joze@heraldcorp.com