[Provided by Cheongsong-gun]
[Provided by Cheongsong-gun]

North Gyeongsang Province's Cheongsong-gun is stepping up on-site marketing to expand sales channels for Cheongsong apples — one of South Korea's most recognized regional brands — and raise income for local orchard farmers in the Greater Seoul area.

Cheongsong-gun is participating in "Seoul Local: Itda," a local market event organized by the Seoul Metropolitan Government, from Monday through Nov. 28, promoting and selling Cheongsong apples to consumers in the metropolitan area.

Five local governments from across the country are taking part in the event, including Cheongsong, Uiseong, Gongju, Hongcheon and Ganghwa.

Cheongsong-gun is showcasing the flavor and quality of its apples at a preview market at Gwanghwamun Station and a regular market at Achasan Station, aiming to build a broader consumer base.

Cheongsong-gun County Chief Yun Gyeong-hui attended the preview market opening ceremony at Gwanghwamun Station on Monday afternoon, meeting Seoul Mayor Oh Se-hoon and the heads of the other participating local governments to mark the launch of the event.

Yun actively promoted Cheongsong apples to visitors and tourists at the venue.

The event ran at Gwanghwamun Station as a preview market Monday and Tuesday, and will continue at Achasan Station as a regular market from Nov. 23 to Nov. 28.

Through the event, Cheongsong-gun plans to widen its reach among Greater Seoul consumers, raise brand recognition and drive tangible growth in sales.

"Cheongsong apples boast the finest quality in South Korea, shaped by our pristine natural environment and the dedication of our farmers," Yun said. "We will continue to go wherever our customers are through on-site marketing, working to enhance the brand value of Cheongsong apples and secure stable sales channels and greater income for our orchard farming households."


kbj7653@heraldcorp.com