Event held in Queenstown, New Zealand

Participants experience the dynamic performance of the Urus SE

Automobili Lamborghini hosts Esperienza Terra for Asia-Pacific customers in Queenstown, New Zealand. [Provided by Automobili Lamborghini]
Automobili Lamborghini hosts Esperienza Terra for Asia-Pacific customers in Queenstown, New Zealand. [Provided by Automobili Lamborghini]

Automobili Lamborghini announced Monday that it held Esperienza Terra in Queenstown, New Zealand, giving customers the opportunity to experience the performance of the Urus SE.

The program ran from Oct. 13 to Oct. 28 across eight sessions, with Asia-Pacific customers taking the wheel of Lamborghini's plug-in hybrid super SUV on scenic mountain roads and off-road terrain.

Customers from Australia and New Zealand participated in a two-night, three-day itinerary, while those from elsewhere in the Asia-Pacific region joined a three-night, four-day program.

The driving program took participants through winding mountain roads and off-road courses, allowing them to experience the Urus SE's various driving modes firsthand.

The Urus SE pairs a 4.0-liter V8 twin-turbo engine with an electric motor to produce a combined maximum output of 800 horsepower and peak torque of 950 Nm. An advanced all-wheel-drive system, adaptive air suspension and dedicated driving modes optimize the vehicle's dynamics and traction across a range of road surfaces.

Francesco Scardaoni, Automobili Lamborghini's Asia-Pacific regional head, said the program went beyond showcasing the Urus SE's performance. "It is an opportunity for customers who share a common passion for Lamborghini to come together," he said. "We combine the joy of driving with adventure and Lamborghini's distinctive hospitality to deliver a truly special experience."

Beyond the driving program, Esperienza Terra New Zealand offered a range of experiences blending adventure with refined hospitality. Participants took helicopter tours over New Zealand's dramatic alpine terrain and glaciers, and enjoyed private dining at Rosewood Matakauri overlooking Lake Wakatipu.

Esperienza Terra New Zealand is part of Automobili Lamborghini's ongoing series of exclusive customer driving programs across the Asia-Pacific region. Against the backdrop of the region's unique and stunning natural landscapes, Lamborghini showcases its vehicles' exceptional performance while continuing to strengthen the bonds of its customer community united by a shared passion for driving.

Meanwhile, Lamborghini has been broadening its customer reach through various marketing activities, including the recent unveiling of the limited-edition Temerario Tettanero, which features a two-tone design.

Tettanero is a special capsule collection developed by Lamborghini Centro Stile, offering an exclusive exterior color combination for customers who seek a distinctive personal style. Through an interpretation that further accentuates the Temerario's design language, the limited-edition model delivers a unique value all its own.


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