Korea SME & Venture Distribution Corp. runs consumer promotion event

Health supplements, beauty products, heating appliances and bedding on sale

About 3,000 small businesses listed with over 100,000 products available

[Korea SME & Venture Distribution Corp.]
[Korea SME & Venture Distribution Corp.]

The Korea SME & Venture Distribution Corp. announced Monday that it will offer discounts of up to 14 percent on 1,400 products from small and medium-sized enterprises as part of the 2026 Korea Grand Festival.

The promotion will run through the organization's online welfare shopping platform, Dongban Seongjang Mall, which will host a special curated sale featuring products from top-rated small businesses during the festival period.

The event was designed to meet autumn and seasonal consumer demand. Discounted items span a wide range of categories, including health supplements for immune support, moisturizing beauty products, heating appliances and bedding.

A total of 1,400 small-business products are included in the promotion, with consumers able to purchase them at discounts of up to 14 percent. Employees of public institutions and large corporations that have adopted Dongban Seongjang Mall can use their welfare points to buy small-business products through the platform.

Dongban Seongjang Mall is a sales support platform that channels corporate and public-sector employee welfare spending toward purchases from small and medium-sized enterprises. Only SME products are listed on the platform, with about 3,000 small businesses currently offering more than 100,000 products. Unlike general online shopping platforms, it handles only SME products and focuses on securing stable sales opportunities for small businesses through welfare-point purchases.

The Korea Grand Festival is a pan-government discount event designed to stimulate consumer spending and boost domestic demand. Large retailers as well as small businesses and small merchants participate, offering a range of discounts. For small and medium-sized enterprises in particular, the festival serves as an opportunity to expand consumer reach and increase product sales.

"The 2026 Korea Grand Festival, which has been drawing enthusiastic participation across the country, comes to a close this weekend," said Lee Tae-sik, chief executive of the Korea SME & Venture Distribution Corp. "We plan to lead the push to invigorate consumer spending by making full use of every sales channel available through Dongban Seongjang Mall and our partner institutions until the event's final day."


boo@heraldcorp.com