Environment, social and cooperation experiences held Saturday at Yongsan Youth Center
'Eu-sseuk' puts a friendly face on ESG, emphasizing everyday practice
Yongsan-gu in Seoul held the "2026 Eu-sseuk Festival" on Saturday at the Yongsan Youth Center (24 Ichon-ro 71-gil), bringing together local youth and residents for a day of environmental and community activities.
"Eu-sseuk" is a playful Korean rendering of ESG — environment, social and cooperation — chosen to make the concept feel approachable. The festival was organized around the theme of "enjoying, practicing and building ESG together," giving youth and residents hands-on ways to explore environmental protection, social values and community participation in their everyday lives.
Youth participants played a leading role, taking part from the planning stage through to running the programs on the day. By sharing the activities they had prepared with residents, they practiced ESG as active members of the local community.
The venue was divided into three zones reflecting the three pillars of ESG. The Environment (E) zone featured a youth swap market and eco-friendly activities promoting resource recycling and waste reduction. The Social (S) zone hosted experience booths run by local organizations and youth clubs, conveying the values of sharing and community.
The Cooperation (G) zone offered resident-participation programs including "Together in Value" and "G-uard Our Neighborhood," where youth and residents worked through activities and challenges together to explore what communication and cooperation mean in practice.
A family-friendly "All-in-One Magic Show" was also held, with District Mayor Kim Kyung-dae joining the performance and mingling with youth and residents. Additional programs included an ESG stamp tour and an event called "Ho-ho, Earth Hotteok!"
"ESG is not something special — it starts with small acts in daily life and a mindset of caring for one another," Kim said. "We will continue to actively support youth so they can grow as the driving force of our community and take part in a wide range of activities."
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