No separate sign-up or additional identity verification required;

customers can request a test drive using their existing Naver account.

Stellantis Korea and its authorized dealers will handle follow-up

from booking through showroom visit and consultation.

Peugeot 5008 Smart Hybrid [Stellantis Korea]
Peugeot 5008 Smart Hybrid [Stellantis Korea]

Peugeot announced Monday that it has introduced a test-drive booking service on its Naver official store, creating a single online destination where customers can browse vehicle information, request a test drive and make a purchase reservation. Customers can submit a test-drive request using their existing Naver account, with no separate sign-up or additional identity verification required.

Peugeot joined the Naver official store on Oct. 7, when it launched a vehicle purchase reservation service allowing customers to pay a deposit online. Previously, customers who wanted to request a test drive or showroom visit after browsing vehicle information on the Naver store had to navigate to Peugeot's official website and log in separately. The new service eliminates that cross-platform redirect and the extra login step, letting customers move seamlessly from browsing to test-drive booking to purchase reservation in one place.

Stellantis Korea is coordinating with its authorized dealer network to ensure follow-up after an online request is submitted. The relevant showroom will contact each applicant individually to confirm the test-drive schedule and provide guidance on the visit and consultation. The company plans to provide structured support across the entire customer journey, from initial inquiry to the actual vehicle experience.

Customers who wish to book a test drive can search for "Peugeot" on Naver, access the official store, go to the detail page of the model they are interested in, click the "Book a Test Drive" button and select their preferred date and showroom. Once the showroom confirms the schedule, the test drive is set. All Peugeot models currently on sale in South Korea are eligible, including the 308 hatchback, the 408 crossover, the 3008 SUV and the seven-seat 5008 SUV.

Alongside the new service, Peugeot is running seasonal test-drive packages featuring themed gifts. The first offering, the "Peugeot Holiday Test Drive Package," runs through Dec. 31.

Bang Sil, CEO of Stellantis Korea, said the value of digital services lies not only in reducing the steps required to apply, but in how faithfully they respond to each customer's needs. "Together with our authorized dealer network, we will take responsibility for every individual customer request and build trust from the very first moment someone starts exploring Peugeot," Bang said.

Meanwhile, Peugeot brand CEO Alain Favey said at last month's Paris Motor Show that the company plans to produce two new models through a new joint venture. "The first model is scheduled to launch in China next year, and the second is planned for 2028," he said.

Peugeot has worked with Wuhan-based Chinese automaker Dongfeng for 34 years and established a new joint venture this year. At the Beijing Motor Show in April, the brand unveiled two concept cars pointing toward a large sedan and a large SUV, and said it would produce mass-production versions of both models with Dongfeng at a factory in Wuhan.


likehyo85@heraldcorp.com