An experiential booth operated by ABC Mart at the 2026 Jeju Olle Walking Festival, which runs through Saturday [ABC Mart]
An experiential booth operated by ABC Mart at the 2026 Jeju Olle Walking Festival, which runs through Saturday [ABC Mart]

ABC Mart announced Friday it will officially sponsor the 2026 Jeju Olle Walking Festival for the second consecutive year.

Hosted by Jeju Island, the Jeju Olle Walking Festival is a global walking festival where participants explore Jeju's natural scenery and local culture on foot. This year's festival runs through Saturday along Jeju Olle courses 19 and 20.

ABC Mart is joining as an official sponsor to help spread a healthy walking culture and support the local community. This year, the company also funded production of the sports towels distributed to festival participants.

At the festival, the company is running an experiential booth under the concept "A path walked together, a joy shared together," where visitors can try on the DAYSOF walking shoes from its private brand ABC SELECT.

On-site participants can collect stamps through activities such as trying on shoes, completing a survey and following ABC Mart on Instagram, then enter a roulette event for a chance to win prizes including ABC Mart gift cards and Grand Stage silver tarpaulin bags.


spa@heraldcorp.com