[Provided by Gucci]
[Provided by Gucci]

Italian luxury brand Gucci announced Friday that it has named actor Park Bo-gum as its new global brand ambassador.

Gucci said Park's boldness in taking on new characters, combined with a refined intensity, aligns with the values and vision the house pursues. Park is set to participate in a range of Gucci events and projects going forward.


spa@heraldcorp.com