First hole-in-one on 17th hole to earn 10 bottles

The hole-in-one board and tee marker at the 17th hole of the KPGA Tour Championship in Jeju feature the Kweichow Moutai brand logo.
The hole-in-one board and tee marker at the 17th hole of the KPGA Tour Championship in Jeju feature the Kweichow Moutai brand logo.

The HQ, the official liquor partner of the Korea Professional Golf Association, will sponsor Kweichow Moutai at the KPGA Tour Championship in Jeju, the final event of the 2026 KPGA Tour season.

The tournament runs Thursday through Sunday at Teddy Valley Golf and Resort's Valley and Teddy courses (par 72, 7,332 yards) in Seogwipo, Jeju. The event carries a total purse of 1.1 billion won ($820,000), with a first-place prize of 220 million won, and 61 players will compete over 72 holes of stroke play with no cut.

The HQ will award 10 bottles of Kweichow Moutai to the first player to make a hole-in-one on the par-3, 223-yard 17th hole. If no hole-in-one is recorded, the bottles will go to the tournament winner.

The HQ signed an official liquor partnership and top-10 finish title sponsorship agreement with the KPGA in September, and also provided banquet liquor for the tournament's official pro-am event. The company plans to sponsor banquet liquor at the 2026 KPGA Genesis Award ceremony on Nov. 27.

The HQ is the official importer of Moutai, a Chinese baijiu brand, in South Korea.


yjc@heraldcorp.com